Tytuł: Developing Successful Sport Sponsorship Plans
Autorzy: David Kent Stotlar
ISBN: 1885693257
Wydawca:  Fitness Information Technology, Incorporated (Styczeń, 2001)
Język: ENG
 

Indeks:

Chapter 1 – Understanding Sport Sponsorship

Chapter 2 – Prospecting for Sponsors

Chapter 3 – Identyfing Sponsor Needs

Chapter 4 – Olympic Sponsorship Opportuniteis

Chapter 5 – Individual Athlete Sponsorship

Chapter 6 – Financial Implications

Chapter 7 – Developing Successful Sport Sponsorship Plans

Chapter 8 – Securing Sponsorship Agreements

Chapter 9 – Managing Sport Sponsorships