Tytuł: Developing Successful Sport Marketing Plans
Autorzy: David Kent Stotlar
ISBN: 1885693249
Wydawca:  Fitness Information Technology, Incorporated, 2000
Język: ENG
 

Indeks:

Chapter 1: Developing a Marketing Plan Framework
- Key Terms
- Introduction
- Industry Defined
- Sport Defined
- Marketing Defined
- Sport Marketing Defined
- Marketing Plans
- Planning
- Organizing to Plan
- Components of the Marketing Plan
- Marketing Ethics
- Review Questions

Chapter 2: Products and Services Analysis
- Key Terms
- Defining Products and Services
- Differentiating Products and Services
- Core Products and Product Extensions
- McCarthy's 4 Ps of Marketing
- Products and Services Worksheets
- Review Questions

Chapter 3: Situation Analysis
- Key Terms
- The Process of Situation Analysis
- Economic Climate
- Legal Environment
- Demographics
- Demand Trends
- Product Life Cycle
- Technological Trends
- Competitor Analysis
- SWOT Analysis
- Sample Situational Analysis
- Review Questions

Chapter 4: Target Markets
- Key Terms
- Markets and Consumers
- Determining Market Size
- Marketing Research
- Primary Research
- Secondary Research
- Market Segmentation
- Target Markets
- Benefit Segmentation
- Data-Based Marketing
- Consumer Behavior
- Opinion Leaders
- Target Market Worksheets
- Review Questions

Chapter 5: Marketing Objectives
- Key Terms
- Setting Marketing Objectives
- The Process
- Marketing Objectives Sample
- Marketing Objectives Worksheets
- Review Questions

Chapter 6: Marketing Strategies
- Key Terms
- Strategic Marketing
- Market Strategies
- New Market Penetration
- Market Expansion
- Product Development
- Diversification
- New Product Evaluation Form
- Marketing Strategy Worksheets
- Review Questions

Chapter 7: Marketing Mix
- Key Terms
- Marketing Mix
- Product
- Price
- Breakeven Analysis Example 1
- Place (Distribution)
- Breakeven Analysis Example 2
- Virtual Place
- Promotion
- Relationship Marketing
- Marketing Mix Worksheets
- Review Questions

Chapter 8: Implementation, Control, and Evaluation
- Key Terms
- Implementation
- Control
- Evaluation
- Implementation, Control, and Evaluation Worksheets
- Review Questions
- Appendices
- References
- Index
- About the Editor
- The Sport Management Library Board