Tytuł: Sport Business in the Global Marketplace
Autorzy: Hans Westerbeek, Aaron Smith
ISBN: 140390300X
Wydawca:  Palgrave Macmillan, 2003
Język: ENG


S-commerce: Facing the Future of Sport Business

Bums on Seats: The Social Phenomenon of Sport

Putting Sport on the Map: The Structure of Global Sport

Business or Pleasure: The Commercialisation of Sport

Self Service: Sport and the Services Economy

In the Spider''s Web: The Internet and Competitive Advantage in Global Sport

Speaking in Tongues: Global Sport Marketing across Cultures

Sport Trek: Future Sport Business in the Global Marketplace

Epilogue: Brilliant Orange Finally Go all the Way!

Author Biographies