Tytuł: Financing Sport
Autorzy: Dennis R. Howard, John L. Crompton
ISBN: 1885693389
Wydawca:  Fitness Information Technology, Incorporated (2004), 2nd edition
Język: ENG


Sport in the New Millennium

The Challenges Facing College and Professional Sports

Trends in Sport Facility Investment

The Principles of Economic Impact Analysis

Alternate Justifications for Public Subsidy

Sources of Public Sector Funding

Sport Enterprises' Sources of Revenue

Implementation of Public-Private Partnerships

Ticket Sales and Operations

Sale of Broadcast Rights

Sales of Foodservice and Souvenir Concessions

Corporate Concerns in Sponsorship Partnerships

Soliciting Sponsorships From Business Organizations

Measuring the Impact of Sponsorship