Tytuł: The Ultimate Guide To Sports Marketing
Autorzy: Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt
ISBN: 0071361243
Wydawca:  McGraw-Hill, 2nd edition, Marzec 2001
Język: ENG


Part I: The Role and Scope of Sport Events

- Understanding the Sport Industry, the Players, and Opportunities
- Critical Planning to Master the Game
- Designing, Planning, and Controlling Event Logistics
- Providing Hospitality at Sport Events
- Negotiations and Contracts
- Risk Management: Protecting Your Investment
- Effectively Recruiting and Leveraging a Sport Celebrity
- Event Marketing

Part II: Practical Methods for Achieving Success

- Financing Sports Events
- Licensing Agreements and Merchandising
- The Ins and Outs of Sport Events
- Sports Tourism: An Economic Catalyst for Cities
- Charitable Events
- Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals

Part III: Appendices

- Sample Agreements
- Useful Resources